TaylorMade said… … … Days passed without a response.
#Callaway razr driver review drivers#
Callaway responded within minutes to basically let me know the drivers were on the way. Given Callaways’ claim, and TaylorMade’s response, we couldn’t imagine a review more compelling to our readers than a head to head test of the two. Quite literally within minutes of reading the original Callaway ads, MyGolfSpy reached out to our contacts at both companies. Of course, when one company calls out the other and essentially takes what is effectively that competitor’s biggest product launch in years, and responds with a simple claim that paint is not innovation – our driver is better, we immediately wanted to sort the truth from the marketing. When my 2010 golf season ended, I had one club from each in my bag. I’ve at one time or another carried drivers, irons, and wedges from both companies. Now when it comes to the marketing wars between two of the biggest names in the industry, I can assure you I’ve got no personal dog in the fight. While we certainly appreciate the humor, especially from an industry in which it’s largely lacking, what really caught our attention was Callaway’s claim that their RAZR Hawk Driver is 6 yards longer than TaylorMade’s R11. Following on the heals of that, Callaway’s marketing people released an ad showing a Hawk driver standing out above a see of R11 drivers with the caption “The Hawk’s diet now includes sheep”. We were just starting to put together the list of clubs we wanted to test in 2011 when Callaway kicked off a media frenzy of sorts by releasing their “Performance Over Paint” campaign on the same day TaylorMade released their R11 Driver (interesting coincidence, right?).
“You would be doing yourself a huge disservice by not adding the Callaway Razr Hawk Driver to your demo list when it comes time to buy your next driver!” Callaway RAZR Hawk Review
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